This plugin grabs the keyword used to trigger your Adwords ad and inserts it into your Wordpress page where the plugin’s shortcode is.

If no keyword is found, the plugin will check to see if there is an organic search keyword in the referring URL, and insert that keyword.

If no organic keyword is found, a default phrase or word is inserted instead.

Wordpress short code usage: [keywordinsert listenfor=”keyword” default=”default phrase”]

and add the following parameter to your Adwords Ad destination URL: &keyword={keyword}

You can listen for any parameter in the destination URL: [keywordinsert listenfor=”mykeyword” default=”default phrase”] and add the following parameter to your Adwords Ad destination URL &mykeyword={keyword}

{keyword} is an Adwords parameter which passes on the search term to your landing page, is grabbed and inserted by the Wordpress Dynamic Keyword Insertion plugin.